This was first written about by Kevin Ellen of iProspect. The two can co-exist in a way that pleases the eyes of both users and Google.ġ) A “One page” design with parallax scrolling using jQuery. A popular example of this is Google’s “How search Works”. Webmasters will have to create separate versions of the site specifically for mobile devices. Mobile – There still isn’t a perfect solution for using Parallax scrolling on mobile devices. Use Google’s page speed insights to check your site doesn’t offend. Google still dislikes slow page speeds as this represents a poor user experience in their eyes. Although some of these issues can be resolved using faster servers, tidy code and CDNs. This is generally caused by having very high quality images and videos all located on one file. Page Speed – Another sacrifice of having a beautiful parallax design is the heavy load on the home page. The only workaround I can see from this problem would be to use heat mapping software which might highlight the pieces of content that users were most drawn to.įinally what to do about setting conversion goals? You would require another page if you want to measure users who were interested in a part of the content but didn’t follow through on their intent. The second problem is identifying the stronger pieces of content on the page as the “time spent on page” metric will become more ambiguous. How accurately can you measure engagement on a single page website? The problem is parallax pages take a long time to load so users can often get frustrated and click elsewhere. Given that, you should plan out your sitemap to allow for supporting pages to have deeper content around most of the keywords.Īnalytics – Another challenge is in gaining valued and accurate analytics for your website. Having a good spread of topical pages not only gives users access to deeper content and knowledge but also helps increase your over all search visibility. The parallax design list of compatibility problemsĭesign – In many cases a designer using parallax will opt for a single page design which makes it difficult to optimise a site for a wide variety of search terms. My job is to help get SEO and Parallax into the same bed with a mission to start a new breed of super sexy search savvy slick sites. However it would seem that SEO and Parallax are still no closer to a perfect romance and website owners often sacrifice one for another. Let’s be upfront, parallax design is beautiful, it give voice to brands and an experience that wow’s most users. Questions like the above are asked all the time and if you’ve been following design trends over the past couple of years, then you should be no stranger to Parallax scrolling. Are you currently designing a new website for your business? What are you looking to achieve? Are you confused with how to balance an amazing user experience with higher organic traffic?
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